Standing Together for Awareness, Early Detection, and Community Impact

We were proud to take part in a breast cancer screening and awareness event hosted at the studios of New Country 103.1 in West Palm Beach, Florida. Held outdoors in the station’s parking lot, the event brought the community together around an important mission focused on breast cancer awareness and early detection.

A key component of the event was the on-site mammogram truck, where pre-registered community members received screenings throughout the day. Seeing such a steady flow of attendees reinforced how impactful accessible preventative care can be and why initiatives like this truly matter.

We coordinated an on-site presence that included the Pink RACK Truck, a branded marketing tent, and promotional giveaways. Our team wore pink in support of breast cancer awareness, creating a unified and visible show of support for the cause.

Throughout the activation, our marketing team captured photos and video to document the experience and share it across our digital platforms – highlighting both our brand presence and our continued commitment to meaningful community initiatives.

Our CEO, Jesse Rack, participated in the live radio portion of the event, engaging with station hosts during on-air coverage and connecting with attendees on site. Team members, including Marlon and our marketing staff, supported the activation from start to finish.

Being part of this event allowed us to strengthen community connections, increase local visibility, and support an important health initiative that makes a real difference.